“Shopping in China” offers global visitors premium, convenient and diversified consumption experiences across the country. The campaign seamlessly integrates high-end shopping, authentic local cuisine, cultural tourism and artistic performances, featuring global new arrivals, international premium items, as well as quality Chinese intelligent manufacturing and cultural products available in major business districts, duty-free stores and characteristic markets nationwide.

Beyond ordinary shopping, it provides immersive access to modern Chinese trends, traditional ingenuity, local delicacies and diverse cultures. By uniting global debut goods, high-quality Chinese products and authentic regional flavors, the initiative fully demonstrates China’s openness and unique lifestyle aesthetics through rich and inclusive consumption scenarios.

To further enhance inbound travel experiences, China has launched a complete set of visitor-friendly services. Streamlined tax refund procedures, widely accessible mobile payment and comprehensive multilingual support greatly reduce travel barriers, enabling international guests to enjoy safe, efficient and cost-effective journeys and purchases.

Moving forward, “Shopping in China” will continue to enrich immersive consumption scenarios and elevate service standards. It warmly invites global travelers to discover fine products, explore oriental charm and experience the unique vitality of modern China while sharing the benefits of China’s opening-up.